Wilmington Health’s Innovations in Healthcare


Wilmington Health has proudly served this community for over 50 years and continues to serve as a trusted healthcare provider. Wilmington Health’s longevity is very much attributed to the innovations and advancements in healthcare, as well as prioritizing the patient experience. Wilmington Health has dedicated to being a leader in Value Based Care, as they continually develop ways to lower the cost of care while improving the quality of care.  

Wilmington Health was an early adopter in the Value Based Care arena, where they place themselves at risk financially when they are unable to prove they have saved their patient population money, or unable to prove they have managed chronic conditions, or did not show improvements in the patient experience. Wilmington Health knew this was a worthy risk to take, because providing affordable, quality care to this community is very important to them. And, Wilmington Health has been rewarded for the quality and cost of services they have provided ever since. Wilmington Health again and again proves they can; 1. Help patients save money on their healthcare needs, 2. support them in effectively managing their chronic conditions, and 3. provide an optimal patient experience that patients can trust. 

Wilmington Health is evolving and growing constantly, and now provides consulting services via their MSO (management services organization), which is a B2B service company that provides expertise and counseling to other large corporations on operational solutions.  

Wilmington Health is the 2nd largest ACO reach in the country with operations in 3 states and several large practices. Wilmington Health is so reputable in the ACO arena, that through the MSO, they are assisting other ACO practices including ones in Florida. Wilmington Health has also been requested to pilot as an equity partner in several early market companies. 

Wilmington Health’s CEO, Jeff James, founded the research company Innovo Research, which partners with 10 other locations in 7 states from Connecticut to Washington state to further expand the clinical research network and provide clinical research as a care option. This further supports affordability of care for patients within our community and across the nation. 

Wilmington Health’s Information Technology team is a leader in innovation for EMR advancements and actually hosts conferences and educational events for other organizations.  

WH Direct, a direct-to-employer healthcare service model, is another benefit to the community, as Wilmington Health provides the establishment of on-site primary care clinics to employees at local companies, as well as occupational medicine services to the employers that they serve. Through WH Direct, Wilmington Health has been able to optimize the overall health of employees within these organizations, better manage their chronic conditions, as well as overall reduce the cost of care, both to the employer and employee. Because of the stellar performance with WH Direct and the ACO, Wilmington Health was chosen to pilot a state-wide initiative for BCBS State Health Plan employees in all efforts related to Value Based Care, where they are owning the health outcomes of a state-wide patient population. 

Wilmington Health is consistently advancing healthcare, both in accessibility and affordability, for our community with the launch of the Ambulatory Surgery Center. It is worth noting that Wilmington Health is proud to be the first and only free-standing facility in N.C. (not associated with a hospital system) to offer this cutting-edge robotics equipment, reinforcing their commitment to delivering the highest standard of care to their patients. 

Wilmington Health has grown in both size and complexity over the course of the past 50+ years, where the geographical reach provides healthcare to communities hundreds of miles in all directions from the central Wilmington hub. 

Locally, Wilmington Health was very honored to be announce a groundbreaking partnership with UNCW Athletics that is aimed at elevating the standard of health, well-being and performance of student-athletes at UNCW. As a leading healthcare provider in the community, Wilmington Health is committed to supporting UNCW’s 19 varsity programs by providing comprehensive medical services, sports medicine and performance enhancement programs to student-athletes. 

As Wilmington Health continues to pave the way in healthcare, they continually strive to provide creative healthcare delivery models, where they are exploring concierge medicine models, virtual healthcare, and empowering patients through online self-scheduling of their appointments, and more. Wilmington Health is proud of all the area’s entrepreneurs, and Wilmington Health hopes to be an inspiration to other game-changers in our community by continually demonstrating innovation and growth.